BBC online shop appoints Adestra for email campaigns
LONDON - The BBC's online shop has hired Adestra to handle its email marketing campaigns.
Adestra will use its web-based Message Focus tool on the account, which relies heavily on email campaigns to generate news and repeat business for its 4,000 products.
Carol Hornsby-Smith, marketing manager at bbcshop.com, said: "We are pleased to be working with Adestra and look forward to improving our email marketing communications with our customers, across the whole range of books, audiobooks, DVDs and magazine subscriptions."
Forthcoming DVD releases on the site, which also sells books, magazine subscriptions, audio CDs and toys, include 'As Time Goes By' series eight and the first and second series of Lenny Henry school drama 'Hope and Glory', which are available from May.
Paul Crabtree, marketing director at Adestra, added: "For any large scale email broadcaster, such as those targeting over 100,000 recipients at once, a flexible management system backed up with responsive customer service is critical. We are delighted to be assisting the BBC Shop in its growth plans."
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