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Mike Collings recruits Carat Direct founder Willacy for media role

LONDON - Direct response media agency Mike Colling & Company has appointed John Willacy, founder of Carat Direct, as media manager.

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Willacy's responsibilities will include handling the accounts for Which? and Early Learning Centre, as well as having input into MC&C's general client strategy, new business development and CRM.

He joins MC&C from media corporation BCA Bertelsmann, where he worked on communications planning and new customer acquisition.

At TMD Carat, Willacy co-founded Carat Direct, which handles marketing for Britannia Music, Royal Doulton and Age Concern.

Mike Colling, managing director of MC&C said: "John's expertise in delivering through-the-line advertising and marketing solutions makes him ideal for MC&C.

"He will be responsible for the management of client marketing strategies and so will play a major part in the whole direction of the business."

Willacy said: "MC&C has a great culture and a fantastic entrepreneurial atmosphere, which I'm glad to be a part of."

MC&C's other clients include Asthma UK,, FilmFour and Friends of the Earth.

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