Johnny Vegas and Monkey to stage advertising comeback with PG Tips

LONDON - Mother is plotting to reunite the comedian Johnny Vegas with his knitted sidekick, Monkey, in a new series of PG Tips ads.

Mother first paired Monkey with Vegas in 2001, when it won the task to rebrand ONdigital as ITV Digital. Following ITV Digital's collapse in 2002, the duo have not been seen together on screens.

The new campaign featuring Monkey and Vegas will replace DDB London's T-Birds work, which has run since 2002.

Mother won the £10m PG Tips account in a shoot-out against DDB last week. The account had been handled by DDB since the brand was created in 1930.

Mother and PG Tips declined to comment on the story.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes