Agencies invited to pitch for Direct Line's DM account
LONDON - Insurance business Direct Line is to put its multimillion-pound direct marketing business out to pitch.
The DM account is currently spread across a number of agencies on the Royal Bank of Scotland roster including Media Square's Finex.
Evelyn Faber, Finex business development director, said: "It's all in limbo and we are sorting things out at the moment."
Finex has been invited to defend the account, but a spokesman for Direct Line would not confirm which other RBS roster agencies were also on the pitch list, which is being coordinated by intermediary Creative Brief.
Direct Line, the first UK telephone-based insurance company, was launched in 1985 and is now the country's largest private motor insurer.
In March this year, the company shifted its creative business out of Clemmow Hornby Inge and into M&C Saatchi after less than a year with the agency.
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