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BMB among six agencies joining IPA

LONDON – Trevor Beattie's new agency Beattie McGuinnes Bungay is one of six agencies across creative, digital and direct to have been accepted into the IPA fold.

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The appointment of the specialist agencies brings the current number of Institute of Practitioners in Advertising members to 256.

Ad agency Beattie McGuinnes Bungay, brand entertainment agency Cake, marketing agency Clarity Marketing Communications, healthcare advertising specialists Euro RSCG Life, DM agency Keevill Barton Kershaw and digital ad agency TBG London are the six companies to be named as members.

Andrew McGuinnes, BMB partner, said: "In our view it's essential for all top-flight agencies to be IPA members. It's a club we're delighted to be joining."

Mike Mathieson, director of Cake, said: "The disciplines and services of the IPA are of great importance to a company like ours to ensure that we continue to deliver best practices across the spectrum of our business."

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