Additional Information


TNS given go-ahead to meter people in Philippines

LONDON – Philippines broadcasters ABS-CBN and GMA have struck a deal with TNS to set up a PeopleMeter service to measure the country's radio and TV audiences.

Share this article

TNS provides internet, TV and radio audience measurement (iTram) for 30 countries, with 65,000 TNS PeopleMeters in 40,000 households.

Tony Taylor, global commercial director of TNS iTram, said: "These agreements represent further growth for TNS in Asia, building on the launch of new services in Hong Kong and Singapore as well as our expanding service in China."

The Philippines service will go live at the beginning of 2007, with a representative panel of 1,200 households reporting their viewing daily.

Eugenio Lopez III, chairman and chief executive ABS-CBN, said: "We welcome the entry of TNS into the television audience measurement service in the Philippines. We recognise its world-class expertise in this area and look forward to the start of its service."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^