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Greenfield/Ciao! expands further with India launch

LONDON - Online market research firm Greenfield Online and its European subsidiary Ciao! have launched a panel in India.

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The move follows the launch of panels in Japan, South Korea and China in February, and across Europe, Latin America and Australia in January.

The launch of the panel in India is another step in Greenfield and Ciao!'s expansion into the Asia Pacific region, with the group setting a target of 75,000 respondents by the end of this year.

In addition, this new panel coincides with the July opening of the firm's office in Australia.

Albert Angrisani, president and chief executive officer of Greenfield and Ciao!, said: "I am pleased to note that demand for samples from this region comes from the broad spectrum of our existing client base worldwide."

Nicolas Metzke, managing director at Greenfield and Ciao!, said: "Our specific profile adaptation for India will enable us to deliver representative samples and target special audience groups beyond consumers, such as B2B or IT decision makers."

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