LONDON - Mother has created two new animated ads for Coca-Cola to promote new packaging and celebrate summer.
The ads break tomorrow and are aimed at promoting the new 250ml Coke Minis and the Fridge Pack, which holds 10 330ml cans and is designed to fit easily in a fridge, allowing easy access during the hot weather.
Directed by two relative newcomers, the UK's Chris Cairns and American Ace Norton, the ads were created using stop-frame animation of still photography. The spots are backed by the uplifting song 'Nature Anthem' by alt-country band Grandaddy.
The spots are reminiscent of the style of the Mother-created Coke commercial that appeared earlier this year, featuring a jingle penned by the White Stripe's guitarist Jack White. That ad was shown only once on television, although it was available for people to watch online.
Coca-Cola is fighting against dwindling sales with new products and new packaging. In June it launched Coke Zero, nicknamed 'bloke coke', a sugar-free drink aimed specifically at men.
It has also tasked Wieden & Kennedy Amsterdam with a brief to create iconic global campaigns. The agency's first effort appeared in early summer, an animated spot called 'the happiness factory'.
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