Celebrities show their African roots for Aids ad campaign
LONDON - Several high-profile celebrities, including David Bowie, Richard Gere and Gwyneth Paltrow, are donning warpaint to front a print advertising campaign for a charity called Keep a Child Alive in Africa.
The "I Am African" campaign, in partnership with Conde Nast, has been launched to raise awareness and funds to combat Aids in Africa. It features actors Mischa Barton, Richard Gere, Lucy Liu, Gwyneth Paltrow, Sarah Jessica Parker and Liv Tyler, along with musicians David Bowie, Alicia Keys and Lenny Kravitz.
Brazilian supermodel Gisele Bundchen, who recently starred in the American Express print ad for its charity credit card Red, is also appearing in the campaign.
Keep a Child Alive and its global ambassador Iman asked the celebrities to show their African roots and appear in a photo spread in a modern reinterpretation of traditional African tribal make-up. The black and white images, with splashes of colour for the makeup "depict a moving picture of modern day African identity".
The campaign will roll out in Fashion Rocks, a supplement to the September editions of all Conde Nast publications, while future instalments will appear in other Conde Nast magazines such as Vanity Fair, Vogue and GQ, among others.
Leigh Blake, president and CEO of Keep a Child Alive, said: "Our work at KCA was created out of a vital need in a community that has seen little attention -- let alone aid -- for Aids. We will continue our life-saving work and are blessed to have committed individuals and organisations, such as Conde Nast, be our allies in the fight against Aids."
The campaign was executed by fashion photographer Michael Thompson, hair stylist Serge Normant, make-up artist Dick Paige, fashion stylist Joe Zee, with art direction by Trey Laird.
Go to KCA for more information on the charity.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Marketing Manager Ball & Hoolahan £68,000 + Car/Car Allowance, London
- Head of CRM/Customer Experience - 8/9 month Contract ADLIB Competitive + Benefits, Devon
- Digital Executive - Fluent French & Dutch Barclay Meade £200 - £250 per day, Berkshire
- SEO Consultant The Little Black Book Agency £20000 - £25000 per annum, Greater Manchester
- Interactive / Digital Designer The Little Black Book Agency £25000 - £35000 per annum, Greater Manchester
- Digital Account Executive The Little Black Book Agency £16000 - £18000 per annum, Lancashire