Highland Spring signs as sponsor for Glasgow games bid
LONDON - Highland Spring, O2, Clydesdale Bank and First Group have all signed up to be major supporters of Glasgow's bid to host the 2014 Commonwealth Games.
Details of the bid supporters were unveiled by Jack McConnell, first minister of Scotland. They will all have the right to use the Glasgow 2014 brand identity and Glasgow 2014 logo and bid tartan.
Highland Spring plans to promote its involvement with the "Back Scotland's Bid" campaign through joint marketing initiatives such as on-pack promotions. It will also provide bottles of Highland Spring at bid-related events.
Glasgow is competing against Halifax in Canada and Abuja in Nigeria to host the event, which will feature 6,000 athletes from 71 nations competing for medals. The bid is being mounted by Glasgow City Council, the Scottish Executive and the Commonwealth Games Council for Scotland.
McConnell said: "Some of our biggest companies have shown their faith in the bid and have made it clear that they are ready to invest in the future of our country. They know that winning will provide a boost to the economy, but they know that it will do more. It will inspire our young people, it will show the world what kind of country Scotland is becoming. That is an investment that will always pay dividends.
Highland Spring has extensive links with sports, including sponsorship deals with 20 Scottish rugby union teams, the London Wasps, Saracens and others. It is also official water supplier to the Professional Footballers' Association, the Diageo Golf Championship at Gleneagles, World Snooker Association and World Bowls Tour. It also supports grass-roots activity by giving out water and school sports days.
Sally Stanley, marketing director for Highland Spring, said: "We are committed to forging the link between active sport and good hydration and especially to encourage schoolchildren to adopt healthier drinking habits. Winning the bid would be a terrific opportunity to encourage thousands of Scottish children to participate in new sporting activities. There is nothing like seeing competitive sport at first hand to get kids motivated and that's what the bid would bring to Scotland."
The winning bid will be announced on November 9 next year.
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