Additional Information


Filetti backs sensitive non-bio launch with integrated drive

LONDON - Household products firm Henkel Laundry & Home Care is backing the relaunch of its Filetti Sensitively Clean non-biological washing detergent with an integrated marketing campaign.

Share this article

The dermatologically approved Filetti Sensitively Clean, which is being relaunched in the UK after 21 years, is aimed at families with babies and young children.

The relaunch includes a new pack design and a campaign created by Proximity and Haygarth, which kicks off with consumer press ads in October targeting mums and young families.

The press ads will be followed by targeted DM and sampling activities. The advertising and DM has been created by Proximity with Haygarth responsible for an extensive trade and consumer PR campaign.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Back to top ^