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Content acquires financial data firm Defaqto

LONDON - Market research company Defaqto has been acquired by Find Portal, the company behind the consumer finance website.

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It said that the acquisition would create a new force in consumer finance.

Defaqto is part of the Independent Research Group, a research business that conducts research and evaluates and distributes data to the UK financial services industry.

Its clients include banks, building societies and insurance companies as well as UK regulatory bodies such as the Financial Services Authority.

Find will continue to develop Defaqto as a business, as well as combining its data with existing editorial to offer consumers new ways of getting financial information and making choices based on more than just price.

This will include putting Defaqto's calculators and ratings online, and combining disparate sets of data to produce better results.

Kenn Herskind, CEO of Find, said: "With this move, we are consolidating our position as the digital partner of choice for the UK's most reputable financial institutions."

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