Additional Information


Content

McCann Group loses further General Motors business

DETROIT - The McCann Group of agencies has suffered another blow to its grip on the General Motors account, as its $100m (£53.5m) US corporate account, promoting the company's increasing dedication to alternative fuels and environmental issues, shifts from McCann-Erickson to fellow Interpublic agency Deutsch.

Share this article

The news comes on top of the loss of the £400m General Motors pan-European media account, which is set to shift from the group's media agency Universal McCann to the Aegis network, as revealed exclusively by Campaign on Brand Republic yesterday.
 
Industry sources said that GM made the decision to move the business into Aegis after contractual wranglings with Universal McCann.

The decision follows the switch last year of its $2.5bn US media account from Universal McCann to Starcom MediaVest Group.

Mike Jackson, General Motors North America vice-president for marketing and advertising, said: "GM is fundamentally changing the way we market and sell our vehicles. We are very focused on addressing the quality perception gap between how consumers view GM cars and trucks and the reality of how beautifully designed and well engineered they truly are.

"The GM 100,000 Mile Warranty campaign, which Deutsch helped us launch last month, is the latest example of this new level of confidence at GM today."

GM produces car marques such as Hummer, Chevrolet, Pontiac, Saab and Cadillac.

GM is challenging all of its agencies to improve consideration by not only promoting its new vehicle line-up, but by closing the perceptual gap in areas such as quality and fuel efficiency.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^