Additional Information


Abacus reshuffles new business management

LONDON - Mail order data specialist Abacus has appointed Rachel Stevens as new business acquisition executive.

Share this article

She will be responsible for growing Abacus's business across all sectors, but with a focus on the growing membership of its business-to-business arm, B2B Alliance.

Stevens joins from DLG and D&B, where she managed business development across financial services, b2b and partnerships. Before that she spent six year in the public sector.

Andy McDermott, Abacus UK's managing director, said: "Rachel's extensive experience and knowledge of the b2b marketplace will help Abacus to significantly develop this area, which is a key driver of our future growth."

Stevens succeeds George Dewar, who has been promoted to the role of new business acquisition director, responsible for building a team of professionals to recruit consumer and b2b clients.

Keith Jones, Abacus's European managing director, said: "George's record of successfully recruiting new clients to the alliance is exemplary and his success in this field makes him the ideal candidate to head up this team."

Abacus's separate B2C Alliance is the largest mail order data co-operative in the UK, with over 650 participating members comprising a database of over 26m individuals.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Back to top ^