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WPP forms new Middle East agency out of merger

LONDON - WPP Group has merged an arm of JWT and Buchanan to form a new financial PR operation in the Middle East.

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Called Buchanan Middle East, the new agency is a joint operation between financial PR firm Buchanan Communications and JWT PR, a subsidiary of JWT Middle East & North Africa.

The PR and creative design and advertising agency will employ 26 staff and operate across the MENA region. It is the brainchild of Roy Haddad, chairman and chief executive of JWT MENA.

The Buchanan name is being used to emphasise the focus on financial communications.

It will be formally launched on November 20 in Dubai. Clients include Sony Ericsson, MBC Group, HSBC and Diamond Trading Company.

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