Apple close to unveiling iPhone portable music player
LONDON - Apple is understood to be on the brink of launching its long-awaited 'iPhone', which would combine a mobile phone with iTunes downloads and Apple's internet TV service.
Speculation about the device surfaced last August, but now Apple has filed a patent for a speech recognition system, fuelling suggestions that the firm is almost ready to unveil its service.
The speech recognition technology will allow Apple to assign "meanings to spoken utterances in a speech recognition system".
The move follows on from the success of Apple's iPod digital music player. Apple is understood to have forged a deal with US mobile company Cingular to help develop the phone.
When the phone launches, Apple will go head-to-head with mobile giants such as Nokia, Motorola and Ericsson. However, Apple's ownership of iTunes and the iPod should give it an advantage.
At present, Apple's biggest rival will be Microsoft, which is set to launch an alternative to the iPod before Christmas. The Zune musical player is designed with a bigger screen than a normal mobile phone, to make it better for watching videos. It will also have wi-fi capabilities to allow users to download media directly, without connecting to a computer.
Ericsson joined the portable music market last year, signing a global deal with download brand Napster to provide the technology allowing mobile phone networks provide music downloads for their customers across numerous different handset brands.
Last month, Apple, which sold almost 40m iPods this year, launched an internet TV service that allows customers to view iTunes and other content on their TVs via a wi-fi link to their personal computers.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Account Director AF Selection £35,000 - £38,000 plus car, Birmingham
- Senior Account Manager Hot Cow Between £32,000 - £35,000 with discretionary bonuses., Near Chiswick Business Park, a fun and vibrant location to work with events, a lake and bars.
- Project Manager - Integrated / Digital - Superb London Agency Fill Recruitment Ltd £40k - £50k plus bonus and superb benefits!, Central London
- Global Insight Director Ball & Hoolahan £75,000 + CA + benefits, London