The Times set to unveil new redesigned typeface
LONDON - The Times is to unveil subtle changes to its print edition next week, by introducing a new compact typeface and other design tweaks overseen by former The Face art director Neville Brody.
From November 20, the newspaper will be using a newly created Times Modern type font across the print edition, replacing its traditional Times New Roman font, which it has used since 1932.
Ben Preston, deputy editor of The Times, worked with Brody, who was behind the Times2 redesign in 2005, on the new typeface, which will increase the number of words on the page.
Robert Thomson, editor of The Times, said: "Ben and the team have done a remarkable job in honouring our tradition and creating a look that will serve long into the future."
Neville Brody, founder of Research Studios, said: "The Times had almost all of the tools it needed to create a dynamic, usable, clearly articulated and familiar language from within its current vocabulary. What it lacked was a few catalytic elements and an evolved architecture (both page and section). Following its move from broadsheet size, the paper still carried some of the design language of the larger format. Essentially, the approach we adopted has been more architectural than decorative and more fundamental than surface. Visual elements and devices needed to be re-visited from the ground up and rationalised within a clear plan and layout."
The revamp to the font was done by Luke Prowse or Brody's Research Studios.
Last month, Times Online's owners News International, said the website would be undergoing a major redesign in the coming months, with Web 2.0 content being added including more video.
In the October ABC figures, The Times dropped 3.96% to 656,278, with sister title The Sunday Times falling 2.82% to 1,287,099, but it remains the leading title in the quality Sunday sector.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Account Director AF Selection £35,000 - £38,000 plus car, Birmingham
- Project Manager - Integrated / Digital - Superb London Agency Fill Recruitment Ltd £40k - £50k plus bonus and superb benefits!, Central London
- Global Insight Director Ball & Hoolahan £75,000 + CA + benefits, London
- Motion graphics designer/after effects expert Salt £200 - £300 per day, City of London