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Eurostar reviews £15m account before St Pancras move

LONDON - Eurostar has put its £15m creative account, currently held by TBWA\London, up for review in advance of next year's move from the services' current home at London Waterloo to the new St Pancras terminal.

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TBWA has held the brief for six years since November 2000, and is expected to repitch for the business. It won the 2000 pitch in a shootout against Publicis, Rainey Kelly Campbell Roalfe/Y&R and Lowe Lintas. 

Eurostar services will make an overnight switch from its Waterloo base on November 14 2007, with trains using a new 186mph high-speed line to Brussels and Paris.

The move means journey times will be cut by an average of 25 minutes, meaning a trip from London on Eurostar to Paris will take two hours 15 minutes while it will make Brussels in one hour 51 minutes.

Last September, Aegis agency Vizeum took the £10m Eurostar media account from Omnicom's Manning Gottlieb OMD as part of a three-way pitch, which also involved WPP Group's Mediaedge:cia.

Eurostar recently created a promotional tie-up with Tom Hanks thriller 'The Da Vinci Code'. This included an online competition dubbed "The Eurostar quest" to find "the world's best code-cracker".

It was backed by a £7m TV, press and ambient campaign through TBWA\London, intended to drive consumers to the competition website.

The activity ran across the US, UK, France, Belgium, Australia and New Zealand. The winner received €200,000 (£137,000), free travel on Eurostar for life and accommodation at The Ritz, Paris, and Claridge's, London for five years.

TBWA confirmed that the business had been put up for pitch before a pending statutory review.

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