KFC follows Burger King by ending toy promotions
LONDON - KFC is the latest fast food chain to say it will stop using toys as promotions to sell more meals, ahead of an expected announcement from Ofcom on a possible ban of advertising junk food to kids.
It follows on from Burger King's self-regulated decision yesterday to stop advertising during kids' programming starting from December 22.
KFC said that it had not targeted children with its advertising since 2004.
A spokesperson for KFC GB said: "KFC UK has now decided to take this approach a step further and has informed all toy manufacturing and licensee partners that contracts will be terminated by the end of 2006. KFC expects the final children's toys to be out of all stores by Easter 2007."
Ofcom is expected to announce its plans tomorrow for a pre-watershed ban on advertising foods that are deemed to be unhealthy.
The regulator is under enormous pressure from parents, pressure groups and health campaigners to introduce an outright ban, in spite of research it has accepted showing that advertising food has little effect on children's behaviour.
Campaigners want the ban as part of a strategy to improve the health of kids and reduce the problem of obesity.
KFC recently unveiled an enormous poster ad depicting the face of Colonel Sanders in a field in Nevada, which it claims is the first brand that can be seen from space.
The ad marks a global rebrand for the restaurant chain once known as Kentucky Fried Chicken. In the new logo, the Colonel has shed his white suit and wears a red apron instead.
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