Tories offer cautious welcome for junk food ad ban
LONDON The Conservative Party culture spokesman, Hugo Swire, has cautiously welcomedthe junk food ad ba, but said it must be more than just gesture politics.
Cautiously welcoming the proposed ban on junk food to children, Shadow Secretary of State for Culture, Media and Sport, Hugo Swire said:
"We welcome any moves to tackle the growing problem of obesity amongst children, but an ad ban alone will not result in healthy kids.
"This move must be more than gesture politics, we need to adopt a holistic approach across the whole of government, including a commitment to competitive sports in schools, a greater emphasis on cooking and domestic sciences in schools, and the promotion of healthy lifestyles in the classroom and the dinner queue.
"Simply placing restrictions on food advertising alone will not deliver the changes in lifestyle and diet necessary. It is also important for parents to take responsibility for the health of their children."
He added: "We must examine closely the impact on Britain's children's television production industry, which will be sorely affected by this proposal. It would be a disaster if this ban lead to the demise of British made children's programmes, replaced with cheaply made American substitutes, many of which already contain product placement.
"If channels such as ITV now decide it is financially unviable to keep children's programming or to use US shows, we might replace idle bodies with idle minds."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- European Brand Manager Ball & Hoolahan £40,000 per annum, South East
- Marketing & Research Manager - $1.8b Global Publisher Recruitment Revolution Excellent Salary + Bonus Potential + Full Corporate Benefits Package, Chichester
- CRM Manager - Iconic London Brand Tarsh Lazare Marketing Recruitment £40K-£60K + Benefits Package, Central London
- Senior Marketing & New Business Manager Dynamic New Alliances £32000.00 - £45000.00 per annum + Benefits, City of London
- Visual Merchandising Manager (Retail, Fashion, Creative, VM) Creative Recruitment £35000 - £40000 per annum + Negotiable, Hertfordshire