Additional Information


AmEx consolidates international media into MindShare

LONDON - American Express has consolidated its media planning and buying business into MindShare in all markets apart from Japan by moving its UK and Italy accounts into the WPP agency without a pitch.

Share this article

The credit card giant's £9.4m UK account is moving out of Carat at the end of this year following a three-month review, which is believed to have been led by its procurement department.

In Italy the losing agency was ZenithOptimedia, but in Japan the account has stayed with Dentsu.

MindShare now holds AmEx's business across the world **apart from Japan**. Having secured the bulk of it in 1998, it last competed for the account in 2004 against Initiative and Carat, when it was worth $350m. The UK, Italy and Japan were excluded from that pitch.

None of the agencies were available for comment.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^