Clooney promotes Nespresso in tongue-in-cheek TV ad

LONDON - Oscar-winner George Clooney stars in a TV ad for coffee brand Nespresso, in which the actor believes two attractive women are talking about his 'dark intense body' when in fact they are talking about the coffee.

Created by McCann Erickson Paris, "the boutique" spot was directed by Academy Award winner Michel Gondry, who won the Best Original Screenplay Oscar for 'Eternal Sunshine of the Spotless Mind'.

The ad follows Clooney as he walks into a Nespresso shop and starts to pour himself a coffee. Two women are sitting at a nearby table talking about something that is "unique, mysterious", "delicate and smooth", with a "strong character", "very rich" and "deep and sensual".

The 'Syriana' and 'Good Night and Good Luck' star listens on, nodding his head in agreement and pride at the comments he believes are about himself. But when the ladies mention "delicious aftertaste", Clooney goes up to them and asks "you're talking about Nespresso, right?". The women say "yes" and he walks off replying "yeah, what else?".

Brema Drohan, managing director of Nespresso UK, said: "The brand represents a number of qualities including sophistication, style and charm, and George Clooney embodies all of these qualities."

Clooney, who is a regular in the Martini ads, as well as featuring in Fiat and Toyota campaigns, was involved in a slanging match earlier this year with 'Gladiator' actor Russell Crowe over commercial endorsements. The Australian had criticised the likes of Clooney and others for the products they endorsed.

The ad breaks in the UK on November 27 and can also be viewed online from that date at

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?