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Omnicom appoints Payne as MD of PHD Asia Pacific

LONDON - Omnicom Media Group has named Paul Payne, strategy director of OMD Australia, as managing director of PHD Asia Pacific.

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Payne, who has been strategy director at OMD Australia since 2003, is credited with helping to bring account wins with Telstra, Fonterra, Dell and Beiersdorf to the group, and will now report to Mike Cooper, chief executive officer at Omnicom Media Group.

Prior to joining OMD Australia, Payne held positions at Carat, Clemenger BBDO and The Media Palace.

Cooper said: "Paul is the perfect person to lead PHD in the region. He is an outstanding strategic thinker and is at the same time highly creative.

"His talents are ideally suited to the pioneering positioning of PHD and we believe that he will lead this exciting new network to great success across the Asia Pacific region."

Payne said: "I couldn't help but seize the opportunity to be a part of a growing network that truly stands for something different."

Omnicom opened PHD Asia Pacific in March and now has offices in China, Hong Kong, Singapore, Malaysia, Thailand and New Zealand.

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