Additional Information


Content

Euro RSCG signs mobile deal with NeoMedia

LONDON - Euro RSCG London has signed a deal with NeoMedia Technologies to use and co-market NeoMedia's flagship direct-to-mobile-web Qode technology.

Share this article

NeoMedia's Qode is a suite of applications for the mobile web that delivers multimedia advertising, promotion, information or other mobile content. Users click on two-dimensional smart codes for a direct connection to linked mobile websites, and the Qode Reader works with camera phones. 

The license gives Euro RSCG the right to use and market Qode, which will be positioned to the agency's clients as a technology that offers the ability to link traditional media advertising to the mobile internet. 

Mark Cadman, chief executive officer of Euro RSCG London, said: "Qode is an exciting application that gives us the opportunity to make our communications live beyond the media in which they appear and facilitates a new level of consumer engagement for advertising.

"It represents a great opportunity for us to make our advertising work even harder for our clients."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

More about

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^