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Lefevre joins Iceberg to head up data operation

LONDON - Direct marketing agency Iceberg Marketing has appointed Savinder Lefevre as head of data provision.

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Lefevre, who joins Iceberg in early January, has spent the past 14 years working on pan European and global campaigns in B2B and B2C.

She previously held the position of director of international list broking at Prospect Swetenhams and joins Iceberg to help develop its growing list broking division.

Simon Knibbs, Iceberg Marketing managing director, said: "Data provision is an area that we have seen tremendous growth in, and it is where we will be focusing our energies in 2007. Savinder is one of the top international brokers.

"This is a very exciting time for Iceberg, and Savinder will play an important role in helping us deliver for our clients with her knowledge and client servicing skills."

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