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Employee of The Month film to use MySpace for promotion

LONDON - 'Employee of The Month', a teen comedy starring Jessica Simpson, is to be supported by a Greenroom Digital-created integrated ad campaign that will appear on MySpace.

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The film, released in the UK on January 5, will be promoted via a MySpace page, which will feature viral video content and a viewer competition to upload their video clips and rate those of fellow users.

Greenroom Digital has also created a viral trailer on video-sharing website YouTube.

The film, which is produced by Lionsgate, tells the story of three men working at a convenience store who vie for the affections of Simpson's character Amy, who only dates employee of the month winners.

John Hamm, managing director of Greenroom Digital, said: "The strategy for this campaign was conceived in conjunction with MySpace, this gave us a great deal of insight into its audience behaviour, which we applied to the creative output."

Carla Smith, head of marketing at Lionsgate UK, added: "We wanted to give the film a home on the internet and to make it as interactive as possible. Using a site like MySpace meant we could do both of these things."

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