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Maritz to use VoxGen for car client telephone survey

LONDON - Market research agency Maritz Research has hired speech recognition company VoxGen to carry out telephone surveys for a car project in the UK.

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VoxGen will be using VoiceSurvey, a telephone questionnaire offering real-time feedback, to conduct customer research for Maritz.

The agency would not reveal the identity of the car client but its customers include Volkswagen Group and Toyota.

Respondents reach an automated service via an 0800 number and then choose to answer questions either immediately or at another time. Questions can be tailored to the individual caller and results are delivered instantly on a dedicated website.

VoxGen said the automated service reduces the cost of conducting a survey by only charging for completed questionnaires. 

Charles Kirk, automotive research director at Maritz Research, said: "We are very happy with VoxGen's responsiveness and flexibility and the fact that their systems are 'genuine' speech recognition systems (as opposed to button operated systems) which allow us as much control as we want over reporting and changes."

VoxGen provides speech recognition applications for, among others, the US Department of Defense, the Inland Revenue and the Rochester Institute of Technology.

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