Additional Information


Christmas week supermarket sales set to top £3bn

LONDON - Researchers predict that December 23 will be the biggest shopping day for grocery retailers this year and should surpass last year's sales by up to 10%.

Share this article

As shops get busier in the run-up to Christmas, ACNielsen expects Christmas week supermarket sales to top £3bn because of further strong growth in grocery sales.

Mike Watkins, senior manager retailer services for ACNielsen, said Christmas week could possibly be some 10% up on last year as shoppers complete big trolley shops at out-of-town stores as late as Saturday afternoon.

Watkins said: "At this time of year we always see particularly strong sales in the non-food sector with shoppers taking advantage of good prices on electricals, clothes and homewear offered by the supermarkets."

He said the firm is also seeing a huge rise in fresh food sales as people buy into healthier eating patterns.

"Overall the grocery market is buoyant", he added.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^