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IPA direct marketing group launches online forum

LONDON - People in the DM industry wanting to discuss industry issues or simply to vent their frustrations will have a new outlet to do so, following the launch of an online forum by the IPA Direct Marketing Futures Group.

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The IPA said that the initiative had been set up to provide a platform where the industry can network, debate, educate and collectively navigate towards a profitable future.

The website is at, and can be accessed immediately by IPA members. Non-members can access it after registering.

Following the site launch, the IPA is planning to add opt-in email updates and some offline communications.

Mark Runacus, planning partner at HicklinSlade & Partners and a member of the IPA DM Futures Group, said: "This forum will provide the space for industry thought-leaders and strategy-makers to ask questions, debate the issues and agree/disagree on a way forward. We believe it can become a very powerful expression of what direct marketers truly believe and care about."

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