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Experian rolls out Mosaic in the US

LONDON - Experian has launched a version of its consumer classification tool Mosaic for the US market.

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Mosaic USA classifies all US households and neighbourhoods into 60 types and 12 lifestyle groups based on demographic, socio-economic and behavioural characteristics.

It draws on Experian's information and data on more than 110m households in the US. Experian said Mosaic USA would be useful for government departments and commercial concerns.

It also links with Mosaic Global to let marketers carry out cross-border campaigns.

Paul Watts, director of global operations at Experian, said: "Experian has been developing consumer segmentation systems for over 20 years.

"We are very pleased that Mosaic USA has taken its place amongst a global network of Mosaic consumer classifications that covers 26 countries and over a billion consumers worldwide and provides the unique ability to extend consumer targeting globally."

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