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ListLab unveils consumer data application e-lab

LONDON - Data marketing firm ListLab is to launch e-lab, an application that it said would allow users to keep in close contact with existing customers and maximise campaign analysis on consumer behaviour and spending.

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The company said customers would benefit from e-lab's user-friendly interface and automated set-up, claiming the package can send over half-a-million emails in 30 minutes.

ListLab said it planned to host a database shortly that would be able to securely upload data, create a customer history and track online behaviour.

Alex Kirk, account director at ListLab, said: "It is essential for a company to not just interact with their customers via email, but to send them the right message at the right time.

"The use of e-lab as a sophisticated e-CRM tool enables a marketer to do exactly this."

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