Additional Information


Lowe London set to claim £5m Chevrolet account

LONDON - Lowe London is set to win the £5m UK Chevrolet car account after a pitch against Leo Burnett and Luton agency Butterfield Morris Bushell.

Share this article

Lowe currently also holds the Saab and Vauxhall accounts in the UK and this move would consolidate the three General Motors-owned brands into a single shop.

The current review began in October when GM was looking to centralise its advertising business. Agencies asked to pitch were GM's roster agencies including Delaney Lund Knox Warren & Partners, Lowe London, Leo Burnett, Kastner & Partners and McCann Erickson. However, in the end it just came down to three, including Butterfield Morris Bushell, with Lowe London the final choice.

Interpublic's DraftFCB is the incumbent on the Chevrolet account, creating the current campaign, which features a fleet of the cars driving around a city accompanied by The Fine Young Cannibals' track 'Good Thing'.

In April, GM appointed FCB London to handle the pan-European advertising for the launch of the Chevrolet Captiva SUV. FCB scooped the account after a three-way pitch against two of Chevrolet's other roster agencies, Leo Burnett and the Frankfurt-based Buhler & Partners.

Lowe London would not comment on the news.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Back to top ^