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Fuse Digital wins Quorn online account

LONDON - Premier Foods brand Quorn has appointed new media agency Fuse Digital to create a new website for the meat-free food product.

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Fuse Digital, part of the Mission Marketing Group, is creating a new website to house content from Quorn's three existing sites. The brief also sees Fuse incentivise data capture through an online club, send out monthly emails to club members and manage search-marketing and affiliate processes.

Rafi Arkin, Quorn's brand manager, said. "The website perfectly portrays our re-launched brand positioning to our online audience, and we're looking forward to developing the site's members' club to keep consumers abreast of developments."

The new website will be launched in tandem with Quorn's upcoming new TV campaign.

Premier first introduced Quorn to the UK market in 1985 and earns £100m retail sales from the brand, which includes meat-free burgers, sausages, pies and lasagne.

Fuse's client list includes brands such as Carlsberg, WKD, Lucozade, Mates and Miele.

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