Virgin ready for cosmetic launch

Virgin has brought in Ros Simmons as marketing director for its soon-to-be-launched cosmetics business, in preparation for its major assault on the UK retail market.

Virgin has brought in Ros Simmons as marketing director for its

soon-to-be-launched cosmetics business, in preparation for its major

assault on the UK retail market.



Simmons was previously brand manager for Colourings, the cosmetics

division of The Body Shop, where she had global responsibility for the

brand’s relaunch in 1992.



While at The Body Shop, she worked with Liz Warom, who was has been

brought in by Virgin to help develop the venture with husband Mark

Warom. They are both joint managing directors of the new business.



Virgin has ambitious plans for the business and intends to open 100

stores over the next five years. It has taken on property developer

Weatherall Green & Smith to find appropriate sites around the UK.



The company is going to aim its products primarily at women, who are

brand aware but do not restrict themselves to purely branded

products.



The UK retail market for cosmetics and toiletries was worth about pounds

4.1bn in 1995.



0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?