This is Money hires Cohn & Wolfe and Propoganda to build awareness
LONDON - Personal finance website Thisismoney.co.uk has appointed PR agency Cohn & Wolfe and strategic agency Propaganda, to boost the sites appeal to businesses and consumers.
Cohn & Wolfe's brief is to build awareness of the website and to interact with a consumer audience that spans from those aged in their mid-20s to the elderly.
Propaganda's brief focuses on developing advertisers' understanding of the opportunities for engaging with their financial services audience, and encouraging them to experiment with new ideas to build their brand online with the website.
James Ruane, associate director at Cohn & Wolfe, said: "This is Money wants to build on its relatively high brand awareness by ensuring as wide an audience as possible understands how their team of experts can help them save and make money. Cohn & Wolfe will be connecting This is Money with new audiences and new public facing partners."
Nick Blythe, Propaganda's PR director, said the website is highly trusted by users for its ability to make it easier for consumers to understand their finances and this provides a different advertising proposition from competitor sites.
"Building upon this, This is Money intends to drive real strategic debate among advertisers and media buyers."
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