Harte-Hanks and EuroContactPool in data sharing agreement
LONDON - Harte-Hanks is to make 200,000 contact names, from the European component of its Ci Technology Database, available to EuroContactPool.
In addition EuroContactPool will be granted reseller status for the Harte-Hanks Ci Technology Database in Scandinavian and European markets, except the United Kingdom, France, Germany and Spain -- where Harte-Hanks has an existing sales presence.
The Harte-Hanks CiTDB in Europe offers in-depth information on IT decision-makers, based on more than 200 installed IT hardware and software criteria at business and institutional sites in 20 European countries.
Didier Andrieu, managing director of market intelligence, Europe, at Harte-Hanks said: "The market for good quality data across Europe is growing. The inclusion of contacts from the Ci Technology Database, and EuroContactPool's role as a reseller in Scandinavia and some of the major European markets, will make this high-quality information available to a much wider audience and is a great resource for European marketers looking to target the IT sector."
Per Lofgren, director of EuroContactPool, said: "Harte-Hanks is a highly-respected data provider and the CiTDB's focus makes it a perfect fit with EuroContactPool, the world's fastest-growing pan-European business-to-business database. It will enhance EuroContactPool's data with more job functions than before, with a focus on the IT sector."
The addition of the 200,000 Harte-Hanks CiTDB contacts will boost the EuroContactPool database to 15.4m named contacts in 19.3m organisations.