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Euro RSCG appoints Lee as president of global brands

LONDON - Euro RSCG is set to appoint Esther Lee, the worldwide chief creative officer at Coca-Cola, as the agency's North American chief executive and president of global brands.

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Before joining Coca-Cola, Lee ran her own start-up creative agency DiNoto Lee, she had also held the role of executive vice-president and director of client services at Interpublic Group's Deutsch. Prior to which she held the post of senior vice-president and account director at WPP Group's JWT.

The agency's fortunes were bolstered in July last year, when it gained control of the global $1.5bn business for Reckitt Benckiser in a battle against fellow incumbent JWT.

Lee's departure from Coca-Cola is understood to have been announced in an internal company memo sent by Mark Greatrex, Coca-Cola's senior vice-president for marketing communications and insights. Her departure from the marketing team comes at a time of restructure for the advertiser.

The executive vice-president of marketing strategy and innovation, Mary Minnick, resigned from the company in January, which led to a restructure of the department.

Neville Isdell assumed responsibility for Coca-Cola's innovation group, while marketing responsibilities were assumed by Muhtar Kent, the president and chief operating officer for the brand.

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