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College student's design helps social enterprise

LONDON - A competition to design a shoeshine box for use by shoe shiners working in the City of London has been won by a Buckinghamshire Chilterns University College student.

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The university had been approached to run the competition by social enterprise StreetShine, which gives disadvantaged people a chance to step up into regular work by becoming professional shoe shiners, serving top City firms and hotels.

It was won by first year student Matthew Baldwin who designed a teardrop-shaped box, which will now be manufactured for use by the shiners.

The collaboration was organised by Rose Elwes of Offthewallconsulting, a consultancy specialising in brand and arts co-creations.

The competition judges included Dick Powell from design agency Seymour Powell, David Barker, creative director of Ebou Consulting, and a shiner from StreetShine.

The winning and shortlisted schemes will be exhibited in London at a later date once corporate sponsors have been chosen.

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