Innocent seeks agency for £4m creative account

Innocent... review
Innocent... review

LONDON - Innocent Drinks, the fruit smoothie and juice brand, is on the hunt for an agency to handle its £4 million creative account.

The company has approached several London-based shops and has held early meetings. The pitch is being handled by Creative Brief.

Innocent is looking for agencies with strong creative credentials to work alongside its in-house creative team. The scope of work will include TV, press, outdoor, radio and heavily-weighted digital elements.

The incumbent, Lowe London, which won the account in October 2005, is understood to be repitching for the business.

The brand now has a 68 per cent share of the smoothies market, and an ?annual turnover of £100 million.

Earlier this month, Innocent appointed the digital agency Soup to handle online creative for its summer events programme.

Innocent did not return calls as Campaign went to press.

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