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Kinetic unveils interactive IBM Wimbledon posters

LONDON - Kinetic's global travel business division Aviator has teamed up with IBM and Mindshare to debut the UK's first interactive digital posters at the Wimbledon tennis championships.

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The 63-inch digital screens feature motion-capture technology allowing users to interact with the ads from up to a foot away by waving their hand over or near the screens.

The screens will show a series of 90-second vignettes giving a behind the scenes look at Wimbledon, under the strapline 'What makes you special'.

Kinetic's Aviator division handled the project management for the media space and Sensitive Wall technology for the campaign, which will feature executions on TV, print, online and Cabvision screens in taxis and Heathrow Express Television.

The screens, which will focus on IBM's 18-year relationship with the Wimbledon Championships, will also feature live scores from the tournament as it progresses.

Photo: The All England Lawn Tennis Club

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