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Xerox teams up with Wired to personalise magazine covers

LONDON - Xerox is producing 3,000 personalised and reader-generated covers for the current edition of US technology title Wired featuring subscribers' own photographs.

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Personalised copies of the July edition of the Conde Nast-owned technology magazine are being posted this week to subscribers who, since March, have been able to upload photographs of themselves at Wired.com.

Xerox wants to promote the power of personalised digital printing to coincide with Wired's story on the future of personalisation. Although its brand does not appear on the cover, Wired's promotion of the project makes it clear that it is dependent on Xerox's software and a digital production press.

Drew Schutte, publishing director of Wired Media, said: "Wired is always looking for ways to partner with advertisers and showcase innovative brands. The mission of both the magazine and Wired.com is to be the first word in how technology is changing the world. This innovative program, built for Xerox, is exactly the kind of opportunity we can now offer."

The promotion will continue online. For the next couple of months, users can upload a photograph to Wired.com and create a personalised cover that can be printed off or emailed to friends.

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