J&J announces US$300m regional media roster

GLOBAL - Johnson & Johnson (J&J) has announced the results of its US$3 billion global media review, with OMD named as regional agency of record for the $300 million business in Asia-Pacific.

The Omnicom network will handle the account in China, India, Korea, New Zealand and - contrary to  predictions (Media July 11) - Australia.

Universal McCann has won a chunk of Southeast Asia - Philippines and Malaysia - and key market Japan, as expected.

IPG sibling Initiative held on to its Asia-Pacific J&J accounts, retaining Singapore - where Universal McCann will run a portion of the business - Thailand, and Indonesia.

MediaCom loses out in India where it co-ran the account with Universal McCann.

Asia-Pacific marketing director Mario Montuori said it was too early to comment on his expectations for the newly assigned agencies.

In North America, Universal McCann subsidiary J3 has been named "media leverage" agency of record, while IPG agency Sandbox and Naked share the communications planning business.

Carat, which also pitched for the Asia-Pacific business, takes control of J&J's media from Initiative in Europe, while OMD will handle Latin America.

In a statement, Kimberly Kadlec, Chief Media Officer, Worldwide Vice President, Johnson & Johnson, said: "The agencies that pitched for this business did an amazing job of presenting new and innovative approaches, and I'm pleased to say that together we will meet the challenges of engaging with today's consumers."

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