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CMW creates playing card mailing for Peugeot

LONDON - CMW has created a new mailing, themed on playing cards, for Peugeot's quarterly campaign promoting sales of new cars to current customers.

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The car manufacturer is targeting customers who have financed their existing purchases through the company's "Passport" finance deal and have eight months to run on their agreements.

It features a red, white and blue outer in the shape of a large pack of playing cards and bears the line "Right now, your Passport deal gives you the upper hand".

Inside it explains to recipients that they can renew their financing agreements early for their next Peugeot car and lays out a range of special offers, including a 5.9% APR credit agreement on the new 207 model and two months cashback.

Rachel Baars, senior Peugeot account manager at CMW, said: "These are people who like to drive new cars and like to be seen in a new model every two to three years."

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