118 118 related Facebook group closed down

LONDON - Directory enquiries company 118 118 has apparently succeeded in shutting down a Facebook page set up by former and existing employees who were insulting customers.

The Facebook group, which was called 'The Survivors of 118 118', included posts from members describing callers as "stupid" and "lazy bastards".

One group member wrote that they wished they could tell a customer to "Engage that pea-sized brain of yours and listen to what I'm saying to you", while another boasted of writing the mobile numbers of customers on pub walls and internet message boards.

The company launched an internal investigation in May to identify the users, vowing to dismiss any staff connected with the group, which gathered around 100 members.

The group's pages were taken down today following an appeal by 118 118 to Facebook, although it is not clear what exactly caused the action. 118 118 has claimed the pages were defamatory of its customers.

A spokesman for 118 said: "What we have ascertained is that nearly all the comments where we have been able to identify [the poster] have come from ex-employees. They absolutely do not represent the views and attitudes of the vast majority of our staff."

This is the latest in a series of high profile incidents involving Facebook recently. Last week, Vodafone and First Direct pulled ads from the social networking website after finding that they were appearing on the British National Party's Facebook page, with the COI following suit over the weekend.

Antony Mayfield, head of content and media at search engine marketing agency Spannerworks says the stunt will backfire dramatically, causing much more harm to the two people behind the group than to the 118 118 brand, as originally intended.

"The two founders of the 118118 survivors group could be the losers from this story in the long term. Both have a number of national stories that mention their Facebook group that could act as a deterrent to future employees. Even before this the two have a large 'web footprint' of photographs, blog posts and forum entries that could be damaging to their reputation.

"What might have been seen as pranks and high spirits in one’s teens and early twenties can become the reputation equivalent of a  bad, very visible tattoo in later life. Many people don’t realise that what they do and say online can often become part of their 'permanent record' on Google."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners