The Sun re-ignites price war with drop to 20p
LONDON - Red-top daily newspaper The Sun will be cutting its cover price to 20p on Monday throughout London and the South-East.
The title posted an average daily circulation of 3,128,829 copies for the month, a jump of 2.1% from June. But its six-month average is still down 2.77% to 3,063,753 copies.
Alan Brydon, head of press at Media Planning Group, said he believed the cut would be a short-term move designed to boost the paper's circulation.
The Sun's main rival the Daily Mirror will be on sale at its usual price of 40p on Monday.
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