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JCDecaux wins Samsung outdoor ad account

LONDON - Samsung has awarded its estimated £20m pan-European outdoor advertising account to JCDecaux.

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The three-year deal covers all of Samsung's divisions including mobile phone, TV, MP3, white goods and digital cameras, which will be advertised in 20 countries.

Joseph Rhee, European marketing services director of Cheil Communications Europe in London, and Xavier Dupre, managing director of JCDecaux international division One Stop Shop, negotiated the partnership.

Short-term and long-term campaigns on traditional outdoor sites and airport advertising are all included in the agreement.

Jean Francois Decaux, chairman and co-chief executive of JCDecaux, said: "Samsung is one of our largest advertising clients in the growing telecoms sector which represented €113m out of our total worldwide advertising revenues last year.

"This pan-European partnership paves the way for Samsung to increase the usage of JCDecaux's advertising network across Europe."

Separately, JCDecaux released its results for the first half of 2007, which revealed a pre-tax profit of €162.7m (£110.8m), down 0.3% from €163.2m the year before.

The company's revenues for the first half of 2007 totalled €1,019m, up 7.7% from the year before.

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