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Euro RSCG wins $40m Global Hyatt ad account

NEW YORK - Global Hyatt, the hotel chain, has appointed Euro RSCG to its $40m (£20m) advertising account following a competitive pitch.

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The New York agency beat several other unnamed agencies following a review process, which saw finalist JWT drop out in June before final presentations.

The review was overseen by consultancy Select Resources International in Santa Monica, California.

Chicago-based incumbent, Cramer-Krasselt, an independent agency, will continue to work on the creative business for the Hyatt Place and Hyatt Summerfield Suites accounts. It recently launched a $15m campaign push for those properties, which were not part of the global review.

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