Additional Information


Content

3 enters videogame branding with THQ deal

LONDON - Mobile network 3 has signed a deal with video and mobile games publisher THQ, to have its branding included within the new street racing game 'Juiced 2: Hot Import Nights', which will be released this autumn.

Share this article

As part of the deal, players will be able to create and customize a 3-branded car, designing everything from a hatch to a super car, which can be spray painted, modified and raced.

James Scalpello, director of marketing at THQ Wireless, said: "This is yet again an original marketing move for THQ Wireless. Through this integration, thousands of gamers around the world will potentially see the 3 logo within the Juiced 2 video game."

The game is compatible with Microsoft's Xbox 360, Sony's PlayStation 2, 3 and PSP, Nintendo DS and Windows PC. The mobile version will also be available for download directly from a 3 portal.

Fergal Walker, director of products at 3 UK, said: "Juiced 2 is a great opportunity to reach out to a significant segment of our customers. 3's prominent positioning within this video game enhances our credentials as the market-leader in mobile gaming."

3 currently operates in Italy, the UK, Australia, Austria, Sweden, Denmark, Hong Kong, Israel and Ireland.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^