MEC scoop AT&T's £1.7bn media account
NEW YORK - US telecoms giant AT&T has awarded its estimated $3.4bn (£1.7bn) media planning and buying account to WPP Group's Mediaedge:cia after launching a review to consolidate its media duties, which began in August.
All agencies were believed to have initially pitched for the business, but Initiative reportedly withdrew in September due to a conflict of interest between AT&T and Verizon.
Wendy Clark, vice-president of advertising at AT&T, said that MEC's handling of Cingular Wireless (now AT&T Wireless) had helped the agency's chances.
She said: "Wireless is the growth engine of our business and Mediaedge is credited with much of the success the Cingular property has achieved. They demonstarted to us how they could expand upon that, adding in the other business units to grow our business and maximize our position in the marketplace."
AT&T said it decided to consolidate all of the company's media and planning and buying into one agency because of a desire to "maximise efficiencies". This followed its acquisition of BellSouth at the end of last year, which brought with it the rest of Cingular Wireless that the company did not already own.
Latest jobs Jobs web feed
- Biddable Paid Social Senior Executive - Top 10 Agency Ultimate Asset £25000 - £30000 per annum + Amazing Benefits, London
- Account handler ready for an immediate start? Freelance, Contract or Temp to Perm? Barker Graves Up to £250/day, central london
- Are you a Freelance AM, SAM or AD in a UK creative agency? We need you! Day rates £150 - £250 a day! Barker Graves Up to £250/day, Central London
- Freelance Account Manager? We need you now! Exciting accounts and excellent rates up to £170 a day. Barker Graves Up to £170/day, central London
- FABULOUS FREELANCERS? Look no further! Barker Graves Up to £250/day, central london
- Creative Artworker become £28K, Central London