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Proximity London leads field for 2007 DMA awards

LONDON - The Direct Marketing Association has unveiled the finalists for its annual awards ceremony, with Proximity London leading the way with five nominations.

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Tullo Marshall Warren and Chemistry Communications have four nominations each. From a client's perspective, campaigns for Early Learning Centre, BBC TV Licensing and Amnesty International UK are among the most nominated.

The awards ceremony, which takes place on December 4 in London, has expanded to 29 categories across press, digital and broadcast, while brands and agencies have been recognised for their work in the fundraising, FMCG, financial services, automotive, email, creative and design disciplines.

Proximity London has received five nominations in total, including three for its BBC TV Licensing campaign across the Business to Consumer, Customer Acquisition and Multiple Media categories. The agency is also shortlisted for its work with Save The Children in the Customer Acquisition and Art Direction categories.

TMW picked up four nominations, including two for its Diageo Guinness work in the FMCG and Customer Loyalty disciplines. It is also shortlisted for its Sainsbury's campaign in the Retail and Shopping category, and for its work with Campaign Against Living Miserably (CALM), which is nominated in the Business Direct Mail Low Volume categories.

Tullo Marshall Warren is tied on four nominations with Chemistry Communications, which has been shortlisted for its work with Yell.com in the Business to Business Miscellaneous and Email categories. It is also a finalist for its Transport for London work in the FMCG category, and its Diageo/Baileys campaign in the Brand Building discipline.

Seven agencies have been nominated for three awards each, including Wunderman, for its Rolls Royce, Land Rover and Greentomatocars work, and Clark McKay and Walpole for Littlewoods and Cadbury Trebor Bassett, which has been shortlisted for two awards.

Other agencies down for three awards include Craik Jones Watson Mitchell, which has been recognised for its work on Unilever's Hellman's account, and is nominated twice for its Land Rover campaign work, while Kitcatt Nohr Alexander Shaw is shortlisted for two awards for its work with Waitrose, and one for Booktrust.

Personal is a finalist across three categories for its Early Learning Centre campaign work.

Meanwhile, The Leith Agency's campaign for Seat UK has picked up three nominations, along with Different Kettle, which has been shortlisted for a trio of awards for its work with Amnesty International UK.

The DMA said this year's ceremony would be the first to feature its newly introduced Green Initiative category, sponsored by Barclays, which has shortlisted Wunderman's Greentomatocars and Redwood's Royal Mail campaign work.

Heather Westgate, chair of the DMA Awards Committee, said: "The DMA Awards celebrate the full spectrum of direct marketing at its finest and provide an excellent benchmark for the industry. It is great to see increasingly clever data usage as well as more and more campaigns successfully applying direct marketing skills to the digital world."

The full list of nominations for brands and agencies for this year's awards ceremony are available on the DMA Awards website.

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